Welcome to my design world…
On June 21st and 22nd this year will be the ninth annual Lewiston GardenFest. I do much of the graphics and ads for this event among a few other things.
The poster selected by the committee this year was the red rose design shown below done in 2011. In 2011, I did not yet create the green Lewiston GardenFest logo when originally designed, but did put it on the poster in 2014.
The rose was a rose standard from my garden that I over-wintered in my office. Above, the Sonata Lily was gotten from the florist this past November and photographed as a studio shot. If you look closely at the lily, you would see it was a decomposed lily that I reassembled in Photoshop to make a more pleasing design for the poster. The rose was as it appeared attached to the plant.
When I start a poster, I sometimes create a few different compositions of the same art. The poster below was never presented to the committee, yet it was what gave me the idea for the green logo.
It is required to have two sizes, letter and tabloid and the art must work with both. They are printed on heavy-weight glossy paper. Sometimes paper size causes the graphics to change. The next three posters are letter-size.
The rose above and lily below had to be reassembled or reshot to fit these dimensions.
Other times the graphic can remain the same, just the positioning of the text will change.
The lily poster done for 2014 is used on the website being currently updated by me. I designed the website and took the photos at an earlier GardenFest. Being generic images of gardens, it really does not matter much to online advertising of the event. If you want to see what the GardenFest is all about, visit the website.
I think the committee is keen on the black background posters I did in previous years.
Last year they selected this one below with the Gerbera Daisies. The poster in 2011 had a painted lily, not a photograph. Sometimes I will sit and paint if the mood strikes me.
Which poster would you have selected for 2014? Which one catches your eye, the lily or the rose? Maybe next year, the design takes another direction…