I found the absolute coolest of organizations and website around. It is a community of individuals, all foremost practitioners in their fields, leaders of farming and food all across the nation. They promote the Lexicon of Sustainability Project with short videos and ‘information art’, showing and explaining sustainable practices. They give people ideas and food for thought to elicit conversation. To get people talking, to get people doing. The pun was intended too since they have information on growing and eating better in their tools to promote the Lexicon.
The photography and graphics are beautiful, all personalized, introducing you to the individuals involved. Below is only one example of the gorgeous work that they produce.
They say it all begins with WORDS, “where words are the building blocks of new ideas, activating change and transforming societies.” Sounds like a campaign, huh, full of moving rhetoric, yet it is anything but. It is a project that exudes and incites excitement, taking the subject of sustainability and making it fun and cool. The website is so engaging, you cannot help but to care and want to join in reforming your own practices, growing your own neighborhood conversations. It really is a grassroots type approach with some really slick graphics and presentation.
They take a very dry and complex topic and make it both attainable and understandable. The image above is on their site and there are many, many more, so go and see. I was amazed by the roots of the two wheat. Who would have realized?
The people you meet are ‘everyday, hardworking folk’, leading edge and compelling. While not all practices are new with many tried and true, they are done in such a way that you want to employ them yourself. Plus some are so inventive that you wonder why you did not think of them.
You can join and curate a Pop Up Art Show in your community and you can apply to be part of the Traveling Show. I suggested this site to our Cooperative Extension Office. It would be great for them to present this unique show to Niagara Falls. We even have a college art gallery here where it could be shown possibly. Take a moment and view the video and tell me you are not impressed or smitten with what they are doing.