Remember making those Crayola drawings that brought along a smile? Children find primary colors simple to understand due to the pureness of color. A memory associated with yellow may be a visit to a garden full of sunflowers, a positive memory filled with blue sky and bright sunshine.
Color actually boosts memory for scenes in the natural world. So it is more than the aesthetics that appeal to the senses. Remember fields of glowing goldenrod? And as we become older, the more sophisticated our color choice becomes, where color nuance can be differentiated and appreciated.
Many of us associate blue with water and many have a positive association to the sea, ocean, lake or even swimming pool. Blue is also associated with sky and a blue sky filled with sunshine stirs all kinds of happy memories. Any surprise that blue is most people’s choice for favorite color?
It has many other color associations as well, and not all are positive. See the post Give Us Some Red for a very fun and devilish look at red.
Did you ever notice how often Red and Yellow are used as colors for fast food restaurants? From the Colonel to pizza to burgers. It is actually harder to think of one that does not use red or yellow or both in their logo. This is no accident.
Yellow triggers happiness and friendliness even if it is placed next to the prickliest of characters. Red stimulates the taste buds and encourages the hunger reflex along with the help of the smell of frying burgers or saucy pizza. Together they excite and are all about quickness and speed.
Yellow can be seen from the farthest daylight distance too. And color is transmitted to the brain faster than both words and shape, so any wonder why they all seem to use these colors, and make sure you see it for the longest time?
These colors work directly on emotion and memory. Kids have an ‘in the moment’ positive association with the primaries, so who do you think is the target market here? Kids in the emotional, tickled pink present and adults from carefree, juvenescence memories. It may be less overt by working on the subconscious, but it is literally working on you. It pretty much is everybody to answer the question of who is the targeted market.
Sunflowers make wonderful subjects for art and photography. Vincent van Gogh painted many of the world’s most famous sunflower paintings, and think about that too. Sunflowers are appealing and memorable, plus pretty adored by birds as well as art lovers.
Yellow is a color of inspiration. Combine it with red and you have something that says look at and remember me. This home is on Garden Walk Buffalo and is a real showstopper. It is likely the smallest home on the street, but also, most memorable. Does it not remind you of the barn and sunflowers image above, only on a small scale?
Here are a couple of daylilies not afraid to show some color. In a garden full of blooms, your eye is drawn to those so brightly announced. Many do not prefer their garden to be so riveting in reverberating color, but a splash here and there is nice for your pollinating friends. Hummingbirds gravitate to red flowers and bees have a preference to yellow and blue.
Have a primary garden and you will not be short of those that buzz and flap. Oh, and bees will not pass up a sunflower either. There were a couple on the macro shots I took, I just did not show the bees.
Begin with a bang and end with an explosion. Next time you take a drive, notice the fast food signs, grocery stores, superstores, and a host of other retail outlets. See how far away you recognize them. These two colors are very powerful and you most likely, consciously, never took notice!